Agereh Technologies Inc. (TSXV: AUTO | OTCQB: CRBAF) has introduced MapNTrackTM, a real time, indoor and outdoor asset visibility system intended for use in complex, high-velocity operational environments. This new product is a response to a developing requirement among transportation hub and infrastructure operator users who require improved asset tracking capability and reliability in their operations without having to implement a highly expensive and/or fractured positioning system.
This release further illustrates Agereh’s strategy to monetize scalable sensor and data solutions as automation, digitization, and operational efficiency are becoming key concerns for transportation and industrial sector users.
Company Background
Agereh Technologies is a Canadian-based technology firm that specializes in developing advanced sensing, positioning and data platforms for use in transportation and infrastructure applications. The company provides solutions that can be easily integrated into existing networks to minimize deployment-related friction and provide actionable, real-time intelligence.
Agereh’s product roadmap includes a focus on providing high accuracy and low total cost of ownership (TCO), with a target customer base consisting of those companies with large fleets of mobile assets that operate in a variety of mixed indoor and outdoor environments.
Product Launch – MapNTrackTM
MapNTrackTM was developed to enable continuous asset visibility in environments where GPS and beacon-based systems fail. Agereh states that the solution utilizes Wi-Fi-assisted cellular positioning combined with small-form factor, low power consuming hardware.
Some of the features of the solution include:
- A patent pending positioning technology capable of achieving accuracy of approximately 50 feet in an indoor environment
- A multi-year battery life (coin cell battery capable of operating up to 36 months)
- Low-cost, infrastructure-light deployment using existing Wi-Fi and cellular networks
Additionally, some of the operational metrics identified by Agereh include:
- Single-platform coverage for both indoor and outdoor environments
- Reduced maintenance and replacement requirements for device lifecycles
- Scalable for large facilities managing thousands of mobile assets
The platform is targeted towards use cases including airports, terminals, hangars and other large facilities managing thousands of mobile assets.
Market Context — Why Asset Visibility Is Important
Misplaced or underutilized assets can create significant operational inefficiency costs for transportation hubs and logistics operators. As these facilities grow in size and complexity, real-time asset visibility has evolved from a “nice-to-have” to an operational necessity.
Typical solutions are based upon GPS, which lacks indoor precision, or high-density beacon infrastructure, which adds to the capital and maintenance costs associated with these types of solutions. Agereh addresses this gap by providing a unified solution for indoor and outdoor environments.
Market Growth — Asset Tracking & Visibility
Demand for real-time asset tracking and location intelligence is increasing as transportation, logistics and infrastructure systems grow in complexity due to factors such as scale, cost pressures and automation.
Statistics supporting the growth of the demand for asset tracking and location intelligence include:
- The global asset tracking and location intelligence market is projected to exceed $40-$50 billion, with expected compound annual growth rates (CAGR) of approximately 8-12% over the next few years.
- Transportation and logistics represent a significant portion of the demand for this type of solution, given that large airports, ports and logistics hubs can have tens of thousands of mobile assets in a single operating footprint.
- Tracking of assets in a mixed indoor and outdoor environment is also a rapidly growing segment as traditional GPS-only solutions can lose accuracy in an indoor environment by 100+ feet, resulting in measurable operational inefficiencies.
These trends support continued investment in scalable, infrastructure-light visibility solutions such as MapNTrackTM.
Strategic Implications
The introduction of MapNTrackTM is a major milestone in Agereh’s commercialization strategy:
- Expands Agereh’s addressable market within transportation and infrastructure
- Provides potential for partnership opportunities with airport operators, logistics providers and system integrators
- Provides potential for recurring revenue opportunities related to software, data and device deployments
By reducing the complexity associated with deploying MapNTrackTM, Agereh may potentially shorten the sales cycle and accelerate customer adoption.
Risk Factors & Considerations
While there is a great deal of potential for the solution, there are several risk factors:
- Customer adoption timelines may be influenced by customer procurement cycles
- There is competition from established IoT and tracking providers
- Additional investments may be necessary to scale sales and support deployments
Early success with customer validation and commercial traction will be key indicators to track.
Bottom Line
Agereh Technology’s MapNTrackTM launch positions the company in a rapidly expanding area of interest that focuses on real-time operational intelligence. With the introduction of a scalable, infrastructure-light solution to address the gap in indoor and outdoor asset visibility, Agereh is progressing in its transformation from a development stage to a commercial stage company. Future releases regarding customer deployments and partnerships will be important indicators to assess long-term value creation.
Marc has been involved in the Stock Market Media Industry for the last +5 years. After obtaining a college degree in engineering in France, he moved to Canada, where he created Money,eh?, a personal finance website.
