CSE: MOOD | OTC Pink: DOSEF | FSE: VU70
Doseology Sciences Inc. has started to make non-nicotine, caffeinated energy pouches under its wholly owned Feed That BrainTM brand for a pilot manufacturing run. The pilot is a precursor to Doseology’s larger goal of developing a new generation of oral stimulant formats (like, but different from) traditional energy drinks.
The Feed That BrainTM brand was purchased by Doseology as a means to reach the growing number of consumers seeking to optimize their performance and health with intentionality and control when accessing energy.
Under Doseology’s leadership, the Feed That BrainTM brand will serve as a testing ground for Doseology to pursue disciplined research and development of new oral stimulant formats that provide measured stimulation, as opposed to intense stimulation.
What Was Announced
Doseology Sciences Inc. has begun a pilot manufacturing run of non-nicotine based energy pouches that are designed to provide controlled amounts of caffeine-based stimulation:
- The products will contain no nicotine; they are exclusively focused on caffeine-based energy.
- The energy will be delivered via a single-dose pouch format allowing users to consume a defined amount of caffeine at a single time, as opposed to consuming a larger volume of energy drink in a liquid form.
- The pilot is exploratory in nature and does not represent a commercial product release.
The purpose of the pilot is to gather data regarding the products, consumers and operations to enable Doseology to make informed decision-making about the formulation, delivery mechanism and commercialization of future products.
Why This Pilot Matters
The pilot provides a controlled and data-driven method to expand Doseology’s portfolio of oral stimulants. Unlike many companies which would rush to commercialize a new product at scale, Doseology is taking a methodical approach to assess the feasibility of using a pouch-based format to deliver energy.
Doseology is able to:
- Measure consumer behavior and usage patterns related to the consumption of non-liquid energy formats;
- Determine whether there is a level of predictability and consistency of caffeine delivery associated with the use of a pouch format;
- Gather internal operating knowledge and regulatory understanding prior to broad market introduction.
Role of Feed That Brain™ Brand
Feed That BrainTM was recognized for its functional gummies and nootropic formulations. Upon its acquisition by Doseology, Feed That BrainTM became a modular testing platform for new oral stimulant formats.
Doseology was able to position Feed That BrainTM as a modular platform brand to allow Doseology to test new delivery formats without jeopardizing its other products and continue to align with its philosophy of providing controlled stimulation, compliance and thoughtful product design.
Format Options of Delivery
Traditional energy drinks rely on a combination of sugar, carbonation and large volumes of liquid to deliver energy. Pouch-based formats are non-liquid, discreet, and single-unitized forms of caffeine that do not require any of those elements.
Doseology’s pilot is to explore how the characteristics of a pouch format affect the way that users experience, utilize and consume caffeine, not to compare its performance to existing energy drinks or stimulants.
Global Positioning in the Energy Category
The global market for energy products continues to grow across a variety of formats. Grand View Research estimates that the global energy drink market totaled approximately $79.4 billion in 2024 and will total more than $125 billion by 2030.
Additionally, growing consumer and regulatory concerns over excessive sugar, portion size, and excess consumption have fueled increasing interest in alternative forms of caffeine delivery. In response to these trends, Doseology’s pilot represents a first step toward assessing the feasibility of using pouch-based, non-nicotine energy formats that emphasize control, consistency and user choice.
Capital Market and Financial Context
Doseology strengthened its financial condition with a non-brokered private placement in June 2025. The private placement generated gross proceeds of approximately $750,624, resulting from the issuance of 3,336,106 units at $0.225 per unit. Each unit included one common share and one common share purchase warrant. The warrants were exercisable for two years from the date of issuance at $0.50 per warrant. The exercise price of the warrants may be accelerated if certain market performance criteria are met.
Shares have traded as high as $0.80 since January 2026, implying a market capitalization of approximately $6.4 million. The Company’s current valuation is significantly lower than previous peaks, while Doseology advances its product development initiatives and evaluates new delivery formats via disciplined pilot programs.
Pilot Details and Future Plans
The Feed That BrainTM pilot products are anticipated to be launched through a small-scale direct-to-consumer campaign in the coming weeks, with exact timing to be communicated by management. The pilot is designed to generate real-world feedback that supports Doseology’s overall goals regarding product refinement, delivery format assessments and scalable commercialization pathways.
Conclusion
Doseology’s announcement of a pilot to create caffeinated energy pouches is a deliberate and measured step in its plan to rethink how consumers obtain energy. By utilizing Feed That BrainTM as a disciplined testing platform, Doseology is prioritizing its focus on disciplined product development, regulatory understanding and long-term branding to address the rapidly changing global energy category.
Although the pilot is exploratory, it further emphasizes Doseology’s commitment to developing better-for-you oral stimulant formats and its overarching vision to establish a next-generation platform within the increasingly competitive global energy category.
Marc has been involved in the Stock Market Media Industry for the last +5 years. After obtaining a college degree in engineering in France, he moved to Canada, where he created Money,eh?, a personal finance website.
