Naked Revival is preparing a return to public markets. The brand’s roots trace back to Naked Underwear (Dragons’ Den, celebrity endorsements) and a 2016 uplist to Nasdaq (the founder later exited in 2018). Today’s plan: relaunch as Naked Revival, expanding from premium underwear into a broader wellness-and-lifestyle platform. The company has secured trademarks in the U.S. and Canada and completed a $607,500 CAD bridge financing, accelerating operations while pursuing a listing.
The Naked Model: Content → Commerce
Two complementary platforms anchor the strategy:
- Naked Apparel & Underwear — premium daily-wear, with design insights from 10+ years and fabrics sourced from Italy/Japan; includes integrated EMF‑blocking technology.
- Naked Revival (Wellness Platform) — curated assortment across supplements/nootropics, skincare, fitness, learning, and home, merchandised as shoppable routines.
All media is interactive and shoppable (photos, videos, posts), driving direct-to-cart conversions and habit-based repeat purchasing.
Why Now? Market Tailwinds
- Men’s luxury underwear market forecast: $15.9B (2024) → $25.1B (2031).
- Personalized wellness is a $1T movement.
- Category playbook validated by disruptors: exits (Dollar Shave Club, Dr. Squatch, Onnit → Unilever), public listings (Hims & Hers, Manscaped), and scale valuations (Vuori ~$4B; Viome $86M; Next Health ~$4M per location unit economics).
Naked Revival positions underwear as the gateway to a lifestyle brand that spans wellness, fashion, and learning.
Leadership & Advisory: Proven Operators
- Joel Primus — Founder & CEO: Original founder of Naked Underwear; helped raise over $17M; established retail distribution at Holt Renfrew, Nordstrom, Hudson’s Bay, and Bloomingdale’s; guided merger with Bendon Lingerie (exit in 2018).
- Rob Blair — Managing Director, President (Post Merger): 20+ years at Red Bull, Nike, Gap, lululemon; launched lululemon men’s and created the ABC Pant (>1M units annually; $250M+ each year; largest men’s driver of an $800M+ business).
- Brad McCann — Chief of Products & Operations: Exec roles at Timberland, Under Armour, ANTA, Rossignol, Urban Outfitters, Canadian Tire; drove owned-brand growth (brand value to $254M, revenue +22% to $310M).
- Directors: W. Scott McGregor (MD at Mackie Research Capital; CEO HAW2 Capital; ex‑Invest Alberta), Andrew Kaplan (raised $250M+; boards incl. NASDAQ/TSXV names; advises Energy Fuels & Avino), Michael Gheyle (30+ yrs global markets; raised $100M+; ex‑CEO/Chair of Discovery Lithium).
Growth Levers (Playbook)
- Strategic partnerships and brand collaborations
- White labeling to extend reach
- Targeted consolidation of aligned wellness/lifestyle brands
- Experiential expansion (exclusive retreats, cultural events)
- Vertical integration, including men’s health clinics (cold plunges, saunas, peptides, TRT, wearables)
Community as a Growth Engine
- Legacy momentum from the old NAKD community, which at its peak during prior Naked Brand Group trading saw more than 6B shares exchanged on the top 10 days. Naked Revival itself has not yet listed.
- 200,000+ digital community and access to 15.4M members across meme‑stock/influencer pages; NAKD‑dedicated pages at 87K and influencer following 100K.
- Turning 0.1% of followers into customers implies more than $1.2M in revenue.
Financial Roadmap
- Revenue: $2.835M (Year 1) → $8.133M (Year 2) → $12.269M (Year 3); run‑rate $100M+ by Year 5.
- Gross margin: 55%+ initially; scale toward 70%+ via efficiencies.
- Profitability inflection: about 18 months post‑launch.
- DTC metrics (first 90 days): target CAC ~$30 (vs Shopify avg ~$60), conversion 6–10× (vs Shopify avg ~3%), ROAS 2–5×.
Transaction Snapshot & Use of Proceeds
Resulting Issuer (Naked Revival | HAW Capital 2 Corp.)
Components →
- Naked Revival: 45M shares
- HAW Capital 2: 14M shares
- Naked SAFE: 7M shares
- Financing: 16–22M shares
Total Basic Shares: ~82–88M Implied Price: $0.11 Implied Valuation: ~$9–10.25M Dilutive Instruments: Warrants 6.0M @ $0.11 → Options 1.4M @ $0.10
Use of Proceeds (~$1.823M)
- Operations: $518,689 (28%)
- Inventory: $441,238 (24%)
- Marketing & Advertising: $305,000 (17%)
- Investor Relations: $225,500 (12%)
- Commission Expense: $185,000 (10%)
- Professional & Regulatory: $147,500 (8%)
Milestones & Listing Path
- May 2025 — LOI signed with HAW2
- June 2025 — Bridge Financing led by HAW2
- July 2025 — Pre‑launch marketing (social + podcast)
- Sept 2025 — Capital raise
- Oct 2025 — Exclusive brand soft launch
- Nov 2025 — Launch Revive TV (Prime, Roku, Tubi, Pluto)
- Jan 2026 — OTCQB Listing; launch full brand in North America & Japan
- Mar 2026 — Fund growth
Why Investors Are Watching
Naked Revival stands out for several reasons. There is a large and growing total addressable market at the intersection of apparel and wellness. The company is built on a content‑to‑commerce model designed for repeat usage and higher lifetime value. Its veteran team brings experience across brand building and capital markets. It also has a community‑powered launch plan intended to compress customer acquisition costs and accelerate traction. Finally, there is a defined roadmap with capital structure and milestone cadence.
Bottom Line
Naked Revival intends to use premium underwear as the cultural anchor to scale into wellness and lifestyle. The plan is backed by experienced operators, a built‑in community, and a capital markets path (OTCQB targeted Jan 2026). For investors positioning pre‑listing, the upside case rests on execution against these stated milestones and targets.
Marc has been involved in the Stock Market Media Industry for the last +5 years. After obtaining a college degree in engineering in France, he moved to Canada, where he created Money,eh?, a personal finance website.
